When the next generation Jaguar XJ launches it will trade its modern style for the car’s more traditional look. Or at least, that’s what will happen in China.
In response to demand in China (the XJ’s largest market) where consumers prefer a more traditional, three-box design to their vehicles, Jaguar will offer a more old-school style.
At the same time, however, the British automaker will offer its modern fastback style to the rest of the world.
Rather than debating which style to go with, or develop a compromised style, Jaguar plans on just making both designs in order to support all markets.
Discuss this story at Luxury4Play.com