Prius May Fall Short of 2013 US Sales Target, Toyota Says

Prius May Fall Short of 2013 US Sales Target, Toyota Says

Coming off record sales last year in the U.S., the Prius family might not reach its 2013 target and the blame, says Toyota, lies squarely with dropping fuel prices

The Japanese automaker planed to sell about 250,000 Prius models this year, a 5.6 percent increase compared to last year’s 236,659 figure. First quarter numbers however show that the Prius family has dropped 8.4 percent to 55,724 compared to 2012.

SEE ALSO: Toyota Prius Family Tops California New Vehicle Registrations

Though Prius sales are lower this year compared to last, Toyota and Lexus hybrid sales as a whole have increased 2.4 percent to 83,642. According to Toyota, some Prius owners are shifting to recently added hybrid models in the lineup such as the Toyota Avalon sedan and the Lexus CT200h.

The average U.S. cost of regular grade gasoline was $3.506 a gallon as of April 18, 2013 according to AAA’s Daily Fuel Gauge report. That reflects a 9.9 percent decrease compared to last year’s $3.891 average.

[Source: Bloomberg]

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