Toyota Me.We Concept is Personal Transportation With a Global Conscience

Toyota Me.We Concept is Personal Transportation With a Global Conscience

It doesn’t just look unique, the philosophy behind Toyota’s new Me.We concept car brings an innovative approach to the automobile, looking to harmonize concepts of personal transportation and the greater good of the planet.

Working with Massaud, Toyota built the Me.We to combat global issues of economic and environmental challenges, while also meeting the needs of consumers. Essentially the name says it all, being a car that’s both for the individual, as well as designed for the greater good.

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Propulsion is environmentally responsible using electricity with in-wheel electric motors and batteries under the floor. The car’s structure is made of aluminum, while polypropylene body panels keep weight to 1,654 lbs. Designed to use fewer materials and more renewable ones, those panels are also fully recyclable.

To help combat the increasing number of vehicles on the road, Toyota isn’t just exploring the use of materials that will help reduce emissions in its vehicles, but sourcing materials that also produce fewer emissions in their creation. As a result, materials like Bamboo are used for the floor.

At the same time, Toyota doesn’t want to sacrifice the individuality of personal transportation, adding that the polypropylene body panels are easily customizable. The car itself is also designed to suit a wide range of uses, being at the same time a convertible, city car, and a pickup.

In short, Toyota says the focus of the Me.We concept is, “on the desire for freedom, pleasure, emotion and the ability to travel free from constraints, while at the same time addressing people’s sense of personal responsibility and commitment to good citizenship.”

GALLERY: Toyota Me.We Concept


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  • kdawg

    It doesn’t look aerodynamic, but if they put more golfball dimples in it, it would be. (for all those ppl that saw the Mythbusters episode on this).

  • The Lone Wulf

    Yes, because ALL METAL BODY PARTS aren’t recyclable. I applaud the intent but this car is not just hideous, it makes the Aztec look like a reasonably attractive car.

  • Looks aren’t the point here. As far as recyclability, the key question is whether these body panels would take less energy to recycle than metal. Also, the car model you’re thinking of was the Aztek.

  • Article writer, I’m gonna stop you at your fifth word, “Unique.” It’s a bit of a rip-off of the Mini Cooper’s styling, and a poor, and hideous one, at that. Sometimes, the Japanese aesthetic just doesn’t translate across the Pacific Ocean. This is one of those times.

  • Jaycob Dowling

    This looks amazing (: can I have it now? I’m hoping the price isn’t too much, but either way I would still buy it. It looks simply beautiful and the environmental benefits seem astounding.

  • Colum Wood

    I think you could also argue it looks like the Honda N600, perhaps even more so.