Chevrolet and Dreamworks Animation have teamed up on the upcoming film Turbo which premiers in the U.S. on July 17.
Several months ago, Chevrolet revealed a custom Camaro, which is a special real-life replica of the sports car featured in the film. In the film, the star Turbo receives his speed after an encounter with a Camaro. The American automaker’s signature “bowtie” appears later on in the film in scenes set at the Indy 500.
As the movie gets closer to launch in theaters, expect to see a marketing blitz by Chevrolet which will include ad integrations in both television and print.
“Turbo is one of the most anticipated films of the summer, and we couldn’t be more excited about this collaboration, which aligns perfectly with Chevrolet’s renewed presence in INDYCAR,” said Tim Mahoney, chief marketing officer, Chevrolet. “Millions of future drivers will be inspired by Turbo to realize their dreams both big and small.”
GALLERY: Chevy “Turbo” Camaro
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