Chrysler-Fiat CEO Apologizes for ‘wop’ Comment

Chrysler-Fiat CEO Apologizes for ‘wop’ Comment

Sergio Marchionne has issued a written apology to the Italian American ONE VOICE Coalition for a comment he made during last January’s Detroit Auto Show.

During the show, Marchionne said that the Alfa Romeo 4C needed a “wop” engine. The remark spurred a few humorous headlines at the time, but didn’t cause much of a stir. At least it didn’t seem that way, but the Bloomfield, N.J.- based coalition demanded an apology shortly afterward.

The group is dedicated to fighting bias, discrimination and stereotyping of Italian Americans.

It also isn’t the first time Marchionne’s penchant for colorful comments caused him trouble. In February, 2011, Marchionne commented on the “shyster rates” Chrysler was paying the U.S. and Canadian governments.

[Source: Automotive News]