Dodge, SRT Brands Star in Upcoming Fast & Furious 6

Dodge, SRT Brands Star in Upcoming Fast & Furious 6

Fast and Furious 6 will be hitting the big screen on May 24th, and movie-goers will get to see plenty of Dodge and SRT models in action at the theater.

Production of the movie used a total of 10 Charger SRT8 vehicles while the hero vehicle driven by Vin Diesel will be a 2012 Dodge Challenger SRT8. Diesel also climbs behind the wheel of a Charger SRT8 and a vintage 1969 Dodge Daytona.

The partnership between the American automaker and Universal Pictures will go beyond just the movie however. Dodge has created three new television commercials to promote the movie and its vehicles which include a 30-second spot on “How to Make Your Car Fast and Furious.” That commercial continues on the 2013 Dodge Dart’s “How to” advertising theme, and will feature a Dart getting transformed Fast & Furious style.

A website has also been launched celebrating the collaboration along with plenty of Fast & Furious 6 licensed Dodge products, including plenty in the virtual world.

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