Land Rover to Shuffle Nameplates with new LR2

Land Rover to Shuffle Nameplates with new LR2

Land Rover might drop the Freelander nameplate it uses outside North America, where the SUV wears an LR2 badge, to join the Discovery family. 

The new car will ride on a stretched version of the platform underpinning the Evoque and according to AutoCar, the vehicle is expected to arrive late next year. Land Rover discontinued the Freelander name in the U.S. market in 2006 with the second-generation model.

Land Rover’s decision to lump the two cars together will help consolidate the brand’s broad and sometimes confusing product portfolio. When the shift takes place, it will leave the Range Rover vehicles to account for high-end luxury sales while the Discovery family will offer a more rugged option with both five and seven-seat SUVs.

It isn’t clear if the LR2 and LR4 will be lumped in with the name shift or remain as labelled. A Land Rover spokesman declined to comment, saying only that the AutoCar story contained “unconfirmed product speculation.”

The current LR2 is powered by a 2.0-liter turbocharged four cylinder engine with 240 hp and 250 lb-ft of torque.

[Source: AutoCar]

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