Mitsubishi, Volvo Named to List of Brands to Disappear in 2014

Mitsubishi, Volvo Named to List of Brands to Disappear in 2014

What do JC Penney and Mitsubishi have in common? According to neither will be around in 2014.

And Mitsubishi isn’t the only automaker on the site’s annual list of brands that will disappear the following year. Also making the dishonor roll is Swedish car company Volvo.

The criteria used for each brand’s placement on the list includes a list of seven factors: declining sales and losses; rising costs that can’t be offset by higher prices; loss of customers; declining market share; the sale of the company, bankruptcy and finally notification by the parent company that the brand may be going out of business.

Mitsubishi is cited for sales that are “nose diving” with fewer than 60,000 units sold in 2012. Those numbers have continued to decline by 6.5 percent year-to-date with a total U.S. market share of just 0.3 percent in April. Public perception is also to blame with the most recent J.D. Power vehicle dependability study ranking Mitsubishi 30th our of 33 brands.

Volvo is also cited for poor market share with just 0.3 percent, though as a luxury brand that number is less devastating. Still, sales are down 8% so far this year in an up-market. The brand’s limited lineup is also to blame. In fact, the site goes so far as to say Volvo might be in crisis both in the US and globally with allegations of fraudulent dealer actions in China.

Mitsubishi and Volvo are the only automakers on the list, but they aren’t the only auto-related companies. Also cued-up for demise in 2014 is the long-standing auto enthusiast publication Road & Track. The magazine makes the list for shrinking revenue and diminished demand while it competes in a crowded market, that also includes its more popular print sibling, Car & Driver magazine.

  • BR06

    hang in there Mitsubishi! I’m rooting for you. Bring back the Mighty Max and I’ll be buying from you too!

  • michael

    Volvo bad quality and shoul be out of bussiness usa dont want volvo anymore bad reputation in all models no exeception

  • Stacey Hubbard

    Mitsubishis are rock solid reliable vehicles and should not be on this list! What a shame…

  • AndrewT

    Driving my 09 Lancer for 5 years now, all I have to do is maintenance. I am also a tech at Mitsubishi and I do wonder where are those unreliable Mitsubishi cars are because all we do is maintenance almost all the time.

  • crawlgsx

    I have a 2012 Lancer SE (Wanted AWD for winter weather up here in Maine and can’t stand the look of Subaru’s). I love it. I do wish it had been offered without CVT but I got past it.

  • SteveM

    We have a 2002 Mitsubishi Diamante with 150,000 miles and have had no major repairs – just regular preventative maintenance. Twice the car of are other – 2002 Honda Accord. Wish they had plans to bring back the Diamante, I’d buy another.

  • William Dutton

    What really hurts Mitsubishi is that there cars are all so ungodly butt ugly. Their styling is crude and looks like something from the Flintstones.

  • John

    Mitsu Outlander looks great and kicks toyota rav4 and all the competition’s butt in a heartbeat, what mighty reliable car you drive ? Ford ? You make me laugh…

  • Slobodan

    Mitsu Outlander looks terrible. And Ford never took the bailout and has far superior market share to Mitsu, despite the unions. The new Explorer looks and drives great I might add.

  • CX9

    The ‘journalist’ is a speculator and the list has been wrong more than right. Look at the companies predicted to disappear from prior years including American Airlines, RIM, Sony, Sears, A&W, Nokia, BP and Kia.

  • Colum Wood

    A VERY good point… although the jury is still out on RIM and Sears.

  • Josh

    Volvo vehicles are way overpriced for what they offer. Sure the offer “safety” but they lack everything Japanese and American vehicles such as Ford offer for FREE. There cars are boring and have no style whatsoever. The XC60 and XC-80 are way outdated and cost over 35k-55k for junk.

  • Jared

    Volvo is not junk. They have to be some of the most dependable vehicles. I had an s70 and it was built like a tank. The new C-70 t-5 cabrio is more stylish than the Scion FR-S.

  • Asa

    No they are not Volvo cars are the best built cars in the world. No car corporation can come close to the build quality of the Volvo car corporation and they are not junk at all they are made properly unlike awful fords by contrast Volvo have built cars since 1927 and started out before that than that in fact the corporation started out in 1835 so I THINK THEY KNOW WHAT THEY ARE DOING DON’T YOU and besides ford do not make cars with full auto brake oh I am sorry ford just fall apart don’t they. Really if you are going argue about cars you need to know about them first don’t you think. I am part of the Volvo owners club and I am a very big Volvo enthusiast. Learn about cars before you start auguring about them.

  • Asa

    BY the way Volvo do not make an XC 80 the one you are looking for is s80

  • john

    Volvos are good cars. Ford destroyed them when they owned them! they made solid cars previously, still do. next time you are out, just look out for those old station wagon Volvos that are still running like a tank. unfortunately, they have not changed the Ford influenced frame and engine. I owned an S60R once and loved it to bits it was better than my current BMW. The seats were really comfortable. I have back and butt problems since bought the BMW. I hope Volvo sticks around. My next car will be a Volvo if they don’t go south.

  • Brent

    Ford bought them cause they were failing… now how is it ford’s fault?

  • hondakiller

    Honda should be in this list not Mitsubishi… MITSUBISHI will always be my #1 choice…

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