Nissan Slashes Prices to Attract Online Buyers

Nissan Slashes Prices to Attract Online Buyers

Nissan is concerned about being marketable online. So concerned, in fact, that it will reduce the prices on seven key models in the U.S. to increase the likelihood of them appearing in online searches.

Those price cuts will range from $580 off the Altima all the way up to $4,400 on the Armada SUV. Other models with reduced prices include the Juke, Murano, Rogue and Maxima.

The brand reported today that its April sales rose 23.2 percent compared to the same month last year.  Despite that, U.S. sales for the brand in 2013 are actually down two percent through March compared to 2012.

By reducing prices, Nissan hopes to make its vehicles appear more readily in searches by online shoppers.

UPDATE: Nissan spokesman Dan Passe said that the brand is bringing its MSRP on the seven models down to better reflect transaction prices.

[Source: Automotive News]