Home / Auto News / News article: Toyota Tops BMW to Become World's Most Valuable Automotive Brand - AutoGuide.com News
 |  May 21 2013, 8:01 AM


According to the BrandZ Top 100 Most Valuable Global Brands study, Toyota has overtaken BMW to become the most valuable automotive brand in the world.

This year, the Japanese automaker’s brand value has risen 12 percent to $24.5 billion thanks to its strong presence in the hybrid market, says the study. BMW on the other hand, has seen its brand value suffer due to a lack of exciting new product launches compared with past years. Regardless, BMW remains a very strong brand in the world valued at $24 billion.

The German automaker was the most valuable auto brand in 2010 and 2012 while Toyota held the top spot in 2006, 2009, and 2011.

As for other automakers, Mercedes was ranked third among automotive brands at $18 billion, while Honda ($12.4 billion) and Nissan ($10.2 billion) round out the top five.

[Source: Automotive News Europe]

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  • Danny Tse

    Not most boring?