This year, the Japanese automaker’s brand value has risen 12 percent to $24.5 billion thanks to its strong presence in the hybrid market, says the study. BMW on the other hand, has seen its brand value suffer due to a lack of exciting new product launches compared with past years. Regardless, BMW remains a very strong brand in the world valued at $24 billion.
The German automaker was the most valuable auto brand in 2010 and 2012 while Toyota held the top spot in 2006, 2009, and 2011.
[Source: Automotive News Europe]
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