Volvo has been teasing what appeared to be a new car announcement, but it turns out that it was teasing a new music video from DJ trio Swedish House Mafia that features the new Volvo XC60.
“We found a great connection in our joint Scandinavian roots and have built the project around this.” said Per Carleö, Marketing Manager at Volvo Cars. The new video will be the leading theme in Volvo’s upcoming global launch campaign for the XC60.
The XC60 is a small crossover that Volvo says is focused on utility, and getting out of the city for an adventure. The Swedish House Mafia song, Leave the World Behind, is said to represent both the XC60’s nature as well as the group’s exiting the music scene, as they performed together for the last time at the Ultra Music Festival in Miami on March 24, 2013.
The campaign and music video kicks off today at 2:30 p.m. Check back for the updated post later today.
GALLERY: Volvo XC60 with Swedish House Mafia
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