Mitsubishi is getting ready to launch its new 2014 Mirage subcompact and is looking to the general public to help name its paint shades.
The Japanese automaker is taking a different approach to build buzz around the new Mirage. It has launched a website where users can vote through five rounds (for each color) to help determine what each color will be named once the vehicles are produced and hit dealerships this fall.
After choosing your favorite name for each shade, the website reveals what the rest of the voters have chosen. The 2014 Mitsubishi Mirage will boast 40 mpg combined and will be the most fuel-efficient, non-hybrid vehicle in America. The five-door subcompact is powered by a 1.2-liter, three-cylinder engine with 74 hp and 74 lb-ft of torque.
Click over to vote for your favorite color names here.
GALLERY: 2014 Mitsubishi Mirage
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