BMW Beating Mercedes in U.S. Vehicle Registrations

BMW Beating Mercedes in U.S. Vehicle Registrations

According to data from Polk, U.S. buyers registered 67,385 BMW vehicles through March this year, topping Mercedes-Benz which saw 62,366 registrations.

BMW however, is still lagging behind its German rival in terms of sales over the same period. BMW’s sales totaled 64,902 while Mercedes-Benz’s sales were recorded at 69,187. Vehicles can be reported as “sold” when they are delivered to dealerships to be used as test drive vehicles or loaner cars, in addition to being sold to customers. Vehicle registration data on the other hand, can lag behind sales data by about 40 days according to Polk.

BMW and Mercedes have been competing with one another to become the top luxury brand in the U.S. after ousting Lexus from the top spot the last two years. Last year, BMW captured its second consecutive top-selling luxury brand in the U.S. title.

[Source: Automotive News]

Discuss this story at BimmerWerkz.com

x

Subscribe to our email newsletter and automatically be entered to win.