Chevrolet has announced a five-year advertising deal with The Oscars, giving the American automaker access to over 10 million viewers each year.
General Motors has sponsored the Academy Awards in the past, but stopped following its 2009 bankruptcy. Chevrolet will return this year as a headline sponsor with a partnership lasting through 2018.
As part of the deal, Chevrolet will also be sponsoring independent filmmakers. Filmmakers will be asked to “create short films that celebrate the moments in life that happen between A and B,” the American automaker said in a statement. Some of those films will be used during the commercial breaks of The Oscars. The next Oscars will air on March 2, 2014.
“As new roads in daily life are found and explored, Chevrolet vehicles naturally become a part of significant moments and memories,” said Tim Mahoney, Global Chevrolet chief marketing officer. “We hope the ingenuity of this program will allow filmmakers to capture the essence of what owning a Chevrolet means to people around the world.”
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