There will be fewer boxes to check for Chrysler vehicles starting with the 2014 model year.
Chrysler will reduce the number of factory options offered on its vehicles over the next two years after a pilot program showed it didn’t affect sales. The move will allow for better quality and improved manufacturing and ordering efficiency.
The word comes from an unnamed dealer source connected to Automotive News. Chrysler initially reduced the number of options on three cars in specific areas: the Dodge Dart sedan and Journey crossover as well as the Chrysler Town & Country.
While the decision will cut back on how many versions of the vehicles are available in Chrysler’s portfolio, it probably won’t be a change customers will notice. Chrysler currently offers an arguably absurd number of configurations. For example, the dart can come with 12 exterior colors, 14 interior colors, six different kinds of wheels spread across several engine and transmission options.
Streamlining the process will likely make ordering a vehicle easier for consumers.
[Source: Automotive News]
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