Ford will discontinue the F-150 Harley Davidson special edition for the upcoming model year.
“We don’t have plans for one at the moment,” Doug Scott, Ford Motor Co.’s truck marketing manager told Automotive News. “We’ve got 10 models including a brand-new Limited Model, which was new for 2013. We feel like we’ve got the market really well covered.”
The Harley-Davidson special edition was introduced in 1999, and for years was the top-trim in the pickup truck’s lineup. Ford says that the truck accounted for only about one to two percent of F-150’s sales mix every year. Now, with the addition of the Platinum, Raptor and Limited trim lines, Ford says there is no more room for the Harley edition.
“With the introduction of Platinum and Raptor it was not a high-volume or high-turn vehicle for us. It won’t be missed,” Scott said.
The Harley special edition included larger wheels, Harley-Davidson inspired exterior graphics and interior appointments such as leather with contrasting stitching, as well as Harley-Davidson badging on the seats, center console and on the exterior of the truck.
[Source: Automotive News]
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