After lowering the lease price of its Fit EV, Honda acknowledges that it grossly underestimated the demand that might create.
At the end of last month, the Japanese automaker announced that it would lower the lease price for its Fit EV from $389 a month to $259 a month, causing a boom of consumers showing up at dealerships to take advantage of the deal. So much so, that a majority of dealerships that are allowed to lease the Fit EV have no inventory.
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Honda is addressing the rise in demand and the low supply as simply a “temporary inventory issue” and that the Fit EV is not sold out. The automaker is working hard to bring more Fit EVs to dealership showrooms to satisfy the increase in demand.
Along with lowering the lease price of its Fit EV, Honda’s offer involves no money down, unlimited mileage, routine maintenance, collision coverage, and a free 240-volt EV home charging station. Prior to the announcement on the lease special, Honda had leased just 176 Fit EVs in the first 11 months the vehicle was on the market. A mere two weeks after dropping the price, another 144 Fit EVs were leased off dealer lots in America.
The Honda Fit EV is available in California, Oregon, New York, New Jersey, Massachusetts, Maryland, Rhode Island, and Connecticut.
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