McLaren is forecasting that its sales this year will more than double in Asia, much thanks to the high demand in China.
Though total production won’t change significantly this year from the automaker’s estimated 1,400 units worldwide, McLaren estimates that Asia’s portion of its overall sales will jump from 10 percent in 2012 to 25 percent this year. The British automaker plans to open its first four dealerships in China this year and will add an additional four in the first half of 2014.
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According to McKinsey & Co., luxury car sales in China will probably pass sales in the U.S. by 2016. It’s worth noting that the Chinese government is mulling over a 20-percent consumption tax on ultra-luxury vehicles that cost more than $278,000. Even so, McLaren’s Asia Pacific regional director, Mirko Bordiga, believes such a tax would only affect McLaren sales in China in the short term.
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