Mid-Size Pickup Trucks Retaining Value on Slow Supply

Mid-Size Pickup Trucks Retaining Value on Slow Supply

There aren’t mant new models left to choose from on dealer lots if you’re looking for a mid-size pickup truck today.

Toyota still sells the Tacoma, Nissan has the Frontier and there’s also the Chevrolet Colorado. Size aside, all of them have something in common: they’re old. That’s because automakers have all but abandoned the segment to sell larger pickups.

That couldn’t matter less if you’re buying new, but it’s a different story for people seeking a used mid-size pickup.

Prices for used mid-size trucks are sinking more slowly than their larger siblings and the overall market according to a new study by Black Book.

In June, 2013, used vehicles spanning the 2007 to 2011 model years depreciated an average 1.3 percent. Mid-size trucks in the same time period only dropped 0.7 percent. Used vehicles in the past year decreased in value 13.7 percent in contrast to a 5.1 percent slide for mid-size trucks.

But that won’t be true much longer. General Motors is planning to launch a new line of trucks within the segment between its Chevrolet and GMC brands. Rather than serving as replacements for the GMC Canyon and Chevrolet Colorado, the trucks will take on different images according to GM president Mark Reuss.

Those  are due to reach the market some time next year with the Chevrolet targeting West Coast lifestyle buyers while the GMC will be a “semi serious duty cycle truck,” he said in mid-April.

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