Thanks to Cayenne owners, Porsche saw a 9.5-percent jump in brand loyalty from first quarter 2012 (32.6%) brand loyalty to first quarter 2013 (42.1%). The Cadillac CTS helped the American automaker make up some ground in brand loyalty with an 8.3-percent jump from 39.1 percent to 47.4 percent. In third place for the first quarter of 2013 was Mazda, increasing from 29.2 percent to 37.0 percent thanks to the Mazda3.
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But the crown still belongs to Ford with 65.1-percent brand loyalty for the first quarter of this year. It saw a modest increase of 3.3 percent, but when you’re already retaining so many customers it’s hard to see a substantial increase.
The data was compiled from brands with at least 1,000 former new vehicle buyers returning to the U.S. market in the first quarter. 13 brands in total experienced a larger jump than the industry average of 2.6 percent. For Q1 2013, the industry brand loyalty average was 51.5 percent.
Head to the source link below to see a full list of automaker’s brand loyalty improvements.
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