As if the car needs any help to sell, Chrysler just released a commercial for the 2013 SRT Viper through its YouTube channel.
The spot, which runs a little past two minutes, talks about how a machine can hold emotional value even more than a person when it’s designed properly. You won’t see the new Viper churning clouds of smoke from its rear wheel wells. You won’t see it flailing around corners. In fact, you won’t see much of it at all.
It isn’t until the end of the spot that a few short frames show a Viper leaving its garage and driving down the road. Instead, Chrysler is appealing to the upbringing most of its target audience can relate to. Being crammed in a “horseless carriage,” waiting at the DMV and finally getting your first car are all addressed.
For the fortunate few who are able to afford one, the cumulation of that waiting can be found at a Chrysler dealer with an 8.4-liter V10 brooding under the hood. Or at least that’s what the commercial suggests. Do you disagree?
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