Subaru’s May Sales Hit All-Time High

Subaru’s May Sales Hit All-Time High

May 31 marked the end of Subaru’s strongest sales month to date with a total 39,892 units leaving the lots.

“The strength of our product and increased brand awareness are driving the demand for our vehicles to record levels,” said Thomas J. Doll, Subaru of America president and chief operating officer.

Demand for the Outback and all-new Forester helped carry the company to record-breaking numbers. The Forester sold 10,068 units, which is a 37.5 percent gain over the old model in the same month last year. Subaru’s top seller last month was the Outback with 12,270 units, which was a 33.5 percent increase over May, 2012.

While it didn’t come close to matching those two in sales volume, the BRZ sports car boasted the biggest gains of any Subaru: over 150 percent.

“It will definitely be another record year for Subaru here in the U.S.,” Subaru sales president Bill Cyphers said.