2013 J.D. Power APEAL Study Puts Porsche, Ram on Top
Is it any surprise that sex sells? It shouldn’t be and the latest results from J.D. Power’s Automotive Performance, Execution and Layout Study (APEAL) affirm that.
For the ninth year in a row, Porsche was ranked the most appealing brand in the automotive industry, while Chrysler’s Ram truck division was the most appealing non-premium brand. The study is in its 18th year
“APEAL was completely redesigned this year, and now focuses much more on the new technologies that are now found in today’s vehicles, which can be a source of great satisfaction for consumers but also a great source of frustration for some of them.” David Sargent, vice president of global automotive at J.D. Power, said.
Outside of general brand scores, the Land Rover Range Rover was actually the highest scoring model in 2013. Three Chevrolet models — the Avalanche, Sonic and Volt — were recognized, which was the highest number of models for any brand.
Ford and Nissan both had two models recognized: the F-250/F-350 Super Duty and Mustang as well as the Murano and Armada.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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RAM is killing it right now! Long live RAM!
How is AUDI above BMW, Volkswagen above MINI, Chevrolet above Subaru, Dodge above JEEP, and Scion above smart??