Is it any surprise that sex sells? It shouldn’t be and the latest results from J.D. Power’s Automotive Performance, Execution and Layout Study (APEAL) affirm that.
For the ninth year in a row, Porsche was ranked the most appealing brand in the automotive industry, while Chrysler’s Ram truck division was the most appealing non-premium brand. The study is in its 18th year and measures how gratifying a vehicle is to own in the first 90 days. The study uses data polled from roughly 83,000 buyers and lessees of new cars and trucks from the 2013 model year. The results are measured on a 1,000-point scale. Audi score second in and BMW third.
“APEAL was completely redesigned this year, and now focuses much more on the new technologies that are now found in today’s vehicles, which can be a source of great satisfaction for consumers but also a great source of frustration for some of them.” David Sargent, vice president of global automotive at J.D. Power, said.
Outside of general brand scores, the Land Rover Range Rover was actually the highest scoring model in 2013. Three Chevrolet models — the Avalanche, Sonic and Volt — were recognized, which was the highest number of models for any brand.