Chevrolet has announced its first of two limited-edition colors for the 2014 Sonic, a chromatic plum shade called Deep Magenta Metallic.
The special color will be offered on the 2014 Sonic from August through October and will be followed up by Cool Blue. The Deep Magenta Metallic shade replaced Inferno Orange, and was the result of the success of the American automaker’s Techno Pink color. The plum shade was developed after extensive research into fashion runways, consumer products, and high-end furniture galleries according to Chevy.
The limited-edition shades will be applied with the “three-wet” process at GM’s Orion Assembly Plant. The follow-up shade, called Cool Blue, will be a greyish, dirty blue and will be available on the Sonic from November until March. In the first quarter of 2014, Dragon Green will also be added to the lineup as a permanent addition.
GALLERY: 2014 Chevrolet Sonic
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