Chevrolet Bowtie Celebrates 100th Anniversary

Chevrolet Bowtie Celebrates 100th Anniversary

The Chevrolet bowtie is celebrating its 100th anniversary this year, with the American automaker launching 25 products to sport the iconic emblem.

The bowtie has been outfitted on 215-million Chevrolets over the last century, despite that, its origin is unknown. All that’s in the history books is that Chevrolet co-founder William C. Durant introduced the signature bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand in 1913. Stories on its origin range from Durant being inspired by the wallpaper design found in a Parisian hotel to a newspaper ad he saw while taking a vacation in Virginia.

But according to his daughter Margery Durant, her father often times doodled nameplate designs on pieces of paper at the dinner table. In her 1929 book titled My Father, Durant believed the bowtie’s origin came about “between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day.”

On the other hand, Durant’s widow, Catherine, said in a 1968 interview that the bowtie design originated from a Hot Springs vacation in 1912.

Regardless, the Chevy bowtie has become an iconic symbol for automotive enthusiasts worldwide and the American automaker looks to build on that tradition for decades to come.

“The Chevrolet bowtie is recognized around the world and has become synonymous with American ingenuity,” said Chevrolet Chief Marketing Officer Tim Mahoney. “Whether you’re pulling thousands of pounds through rocky terrain in a Silverado pickup or commuting in a Spark EV, Chevrolet’s bowtie will always be at the very front of your travels.”

GALLERY: Chevrolet Bowtie History


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