Dodge Dart Ad Targets Multicultural Millenials With Pitbull

Dodge Dart Ad Targets Multicultural Millenials With Pitbull
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Dodge is continuing its marketing push for the Dart compact sedan, launching new television commercials targeting multicultural millennials with a Spanish and English campaign featuring music artist Pitbull.

The two new ads, “How to Change Cars Forever” and “How to Break Through and Succeed” feature original music composed by Pitbull called “Drop 2 the Bottom.” The ad, “How to Change Cars Forever” debuted in June and was produced in both English and Spanish and introduced Pitbull as the celebrity endorser for the Dodge Dart. The new ad, “How to Break Through and Succeed” is currently airing in Spanish and will launch in English later this week.

“The compact car segment is the biggest and most competitive in the automotive industry, and millennials are a major driver of the segment growth,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. You can view both commercials below.

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