Ford is Only Detroit Automaker to Decline Light-Duty Diesel

Ford is Only Detroit Automaker to Decline Light-Duty Diesel
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Speaking at a recent press event, Ford officials have confirmed that the American automaker has no immediate plans to bring a diesel-powered F-150 to market.

According to Raj Nair, Ford’s group vice president of global product development, the payback time for a diesel F-150 is too long and the automaker doesn’t “see the dynamics for an F-150 diesel right now.” That means Ford will be the only Detroit automaker not investing into a diesel variant below its heavy-duty trucks, with both Chrysler and Chevrolet moving forward with offering diesel variants for their respective pickups.

SEE ALSO: New Chevrolet Diesel Pickup Truck Confirmed

Perhaps Ford is enjoying the success of its EcoBoost models with its 3.7-liter V6 getting 17 mpg in the city and 23 mpg on the highway. Contrasting Ford’s outlook however is Chrysler with its Ram 1500 diesel, which Chrysler’s U.S. sales chief, Reid Bigland, believes will set the automaker apart in the market place.

Chrysler also sees other benefits with offering a diesel Ram, stating that it will ultimately assist in meeting the mileage requirements of CAFE rules. Bigland also believes that the Ram 1500 diesel will deliver a reasonable payback time. Ram hasn’t confirmed fuel efficiency of its diesel model yet, but officials have said that it will exceed the 17 mpg city, 25 mpg highway that the current 3.6-liter V6 offers.

SEE ALSO: Ram 1500 Diesel Production to Begin in September

Chevrolet recently confirmed to AutoGuide that a diesel variant will arrive in a non heavy duty pickup in the near future. It will most likely be a Colorado model, although a diesel-powered Silverado isn’t out of the question. The Chevrolet Colorado is offered with diesel engines in other markets outside the U.S.

[Source: Edmunds]

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