Hyundai Motor America is mulling over the addition of a new small crossover to its model lineup, according to CEO John Krafcik.
The Korean automaker currently offers the Santa Fe and Tucson crossovers for the U.S. market, but Krafcik believes that Hyundai is “very under-represented” in the crossover segment. According to Krafcik, Hyundai currently holds 7-percent share of the U.S. sedan market, but only 2 percent of the truck segment.
The redesigned 2013 Hyundai Santa Fe Sport and seven-seater Santa Fe has been off to a hot start, with strong sales making it difficult for Hyundai to even keep up with production.
Though there aren’t any definite plans to add another crossover to its lineup in the immediate future, Krafcik hints that Hyundai’s next new model could be a compact crossover. He believes that there’s “a lot of action in stuff below RAV4- and Tucson-sized vehicles,” and that a new segment is emerging.
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