Lexus has launched its Instagram social media channel (lexususa), kicking it off with a focus on its new 2014 IS with video and images showcasing the sporty sedan.
To showcase the design of the 2014 IS, the Japanese automaker has teamed up with Motor Trend and ArrestedMotion.com, giving respective editors the first of Kogeto’s “Joey” panoramic cameras. The result of those talented individuals with the state-of-the-art equipment has begun rolling out on the Lexus Instagram page.
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The Kogeto Joey camera brings the power of professional quality 360-degree video capture to the consumer and will be available in two models. The teams are using the new camera to show off the Lexus IS sedan’s new design in their own unique ways.
“Lexus vehicles have new, innovative technology and bold designs and that spirit is driving new, bold partnerships, as well,” said Brian Smith, vice president of marketing for Lexus. “The creativity and technology of the Joey images on our Instagram channel will encourage design- and performance-attuned car buyers to see the 2014 Lexus IS from a new perspective.”
Be sure to follow Lexus on Instagram for all sorts of glamorous Lexus shots, selfies of execs and pictures of dogs… lots of pictures of dogs.
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