Lotus Secures its Future, But Five Car Plan Axed

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Lotus Secures its Future, But Five Car Plan Axed

With rumors of a future for Lotus swirling, the company will live on as its new owner DRB-Hicom has signed off on a three-year plan to fund the British sports car maker.

Though details weren’t disclosed on how much DRB-Hicom will be investing into the brand, it has been confirmed that it has spent over $152 million to keep Lotus alive. During that time, however, the automaker sold enough vehicles to warrant further investing, especially now that everything involved with the buyout from Proton has been completed.

SEE ALSO: Lotus Exige S Roadster to Drop its Top this Summer

As for future plans, Lotus will begin by offering new variants based on existing products but sporting improved technology, performance, quality and most importantly, cost. The Lotus Exige S Roadster was the first of these variants, and more will be coming from the Evora and Elise.

Up to the end of May, Lotus had sold 70 vehicles, compared to 80 in 2012. Production will now be increased to 40 units per month with about 85 percent of them being exported.

Lastly, DRB-Hicom confirmed that Dany Bahar’s ambitious plan of five models in five years has been axed for something more practical. The Esprit project however, since it was much further along than the other vehicles, could be revived under DRB-Hicom.

GALLERY: Exige S Roadster

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[Source: Autocar UK]

Discuss this story at LotusTalk.com

  • Honest Abe

    LONG LIVE LOTUS! The Esprit was a pretty cool concept. What they need is a small turbo V6 or something. Or why the heck can’t they sell this new Exige in the US?

  • ExigeS240

    Because US regulations require cars to have smart airbags and there is no room for them in the Exige chassis.

  • dreameagle

    because it looks like a middleschooler’s summer project his dad had to help him finish–in other words, carrying on with the uniquely British cottage-industry image that plagued every marque racing ad road from AC to the E-type to the TVR, unless you preferred the high-priced spread, Rolls, Bentley or Aston;

    for example, the latest TVRs have world-class performance but one has to literally disassemble them to service them, and who wants another 911/pusher Porsche?

    lastly, for the same price one can go American Graffiti and get a Corvette that will stomp almost anything, pass every regulation on the way home from the grocery store and maintain a trade value without the requirement to send Mr. Goodwrench’s daughter to private school for a semester just to change the oil;

    i had an E-type, and while the crumpet would literally surround me at every corner, it was like reliving the Battle of Britain–just firing it up was only slightly less difficult than starting a Spitfire (doubtless because both at one time had multiple British Leyland carbs and electrics) requiring Empire tools and a fluency in several European languages to communicate with the parts guy in back of the truck he kept running in the alley (yeah, i know, but good luck finding that dynamo in an American junkyard and besides, the Alfisti ahead of you in line wouldn’t move til you made several derogatory Sicilian references to their mothers’ spurious mountainside dalliances with goats and dogs);

    like all bad as beautiful women, my E-type had to go when the judge gave me the choice of five years before the bars or the mast, but now older, given the choice, I’d opt for the Z06 every time–and spend the rest of my time brushing up on my Spanish to see if i could smuggle in a TVR for a SECOND iron mistress;

  • Paul

    The Exige V6 has twin airbags (and is an awesome road going race rocket!)

  • glennsmooth

    Make something better than the 2014 Vette Stingray (Z51 OR Z06) for about the same price and they will sell like hotcakes. Of course GM had a few billion $ from uncle Sam to play with which Lotus and every other exotic does not.

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