Home / Auto News / News article: Mercedes takes aim at Bentley, Rolls Royce with Super S-Class - AutoGuide.com News
 |  Jul 29 2013, 11:19 AM

MY14 S-Class Interior

While the Mercedes-Benz S-Class is plenty luxurious for most consumers, some might not see it as a rival to the sedans from Bentley and Rolls-Royce. Mercedes is looking to solve that problem with a far more luxurious and pricey ‘Super S-Class.’

Mercedes used to compete in the ultra-luxury segment with its Maybach brand, but low sales forced the German automaker to kill off the brand at the end of 2012.

Speaking to Automotive News, Daimler CEO Deiter Zetsche explained that the company will offer an ultra-luxurious version of its S-Class to compete with the entry level Bentley Flying Spur and Rolls Royce Ghost.

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Priced around the $200,000 to $250,000 mark, Zetsche explained that this new vehicle won’t be like the similarly priced AMG models of its luxury sedan. Expect this Super S-Class to arrive sometime in 2015 and to feature tech and interior options which would be far more luxurious than those found in the brand new 2014 S-class sedan.

Source: [Automotive News]