The guillotine has officially dropped, sealing the fate of the Nissan Altima Coupe.
Sales boss Al Castignetti said last March that the two-door Altima wasn’t likely to live through another model year, and today the company officially confirmed that the car will die after 2013. Choosing to cut the sporty-looking Altima signals the brand’s focus on competing with major segment players including the Toyota Camry. Strong demand for the four-cylinder current generation Altima sedan is an especially high priority for the automaker right now.
“Production of the Altima Coupe, which debuted in the 2007 model year to compete in a niche market of mid-size coupes, has been discontinued to free up needed manufacturing resources at our three U.S. facilities,”said Nissan spokesman Steve Yeager
When Castignetti made the comments, the new Altima sedan had topped the Toyota Camry in sales. Those numbers failed to continue in subsequent months as Toyota’s mid-size sedan sold 207,626 units through June while Nissan only sold 167,787 Altimas.
Originally launched in mid-2007 as a 2008 model year, the Altima coupe lasted a single generation. The company offered the two-door variant with both a four- and six-cylinder engine, although the four cylinder version is the only one Nissan is still selling.
Editor’s note: This story was updated after publication to reflect Nissan’s response to an inquiry for comment about the Altima coupe’s discontinuation.
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