Home / Auto News / News article: Nissan Leaf Demand Outpacing Supply - AutoGuide.com News
 |  Jul 15 2013, 10:02 AM

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Nissan’s hack-and-slash pricing policy for the Leaf electric vehicle is working well. In fact, it might be working too well.

Erik Gottfried, the brand’s director of electric vehicles, says Nissan will be short of inventory for its EV until late fall. Nissan is currently selling over 2,000 of its electric cars every month, which is more than four times its sales figure from last year.

The relative sales boom began when Nissan announced during the Detroit Auto Show in January that the Leaf would get a mild bump in range and a $6,000 price reduction. Customers started responding, and they haven’t stopped.

SEE ALSO: 2013 Nissan Leaf Gets Massive Price Cut

In fact, the response was so positive that Chevrolet is offering discounts on the Volt plug-in hybrid. Ford announced a $4,000 price drop for the Focus EV last week. Honda is reducing the price of its Fit EV.

SEE ALSO: Ford Focus EV Price Cut by $4,000

That doesn’t mean adoption of the Leaf and its competition have brought the cars mainstream. Far from it.

“Not every dealer has pursued selling the Leaf yet,” Gottfried told Automotive News. “But what we’ve seen lately is that one dealer in a city will start marketing the car and have great success with it. Then the other dealers in the market will realize there’s a real opportunity and start marketing it, too.”

As sales continue to grow, Nissan is planning to expand charging infrastructure by adding over 100 charging stations at dealer locations in 21 U.S. markets.

[Source: Automotive News]

Discuss this story at GasStinks.com

  • Nick K

    It doesn’t change the fact that Nissan is losing money on every one they make.

  • Brendan Cullis

    This is an investment into boosting consumer confidence. Range increase plus price reduction will generate profit due to the mass quantities sold. Hey in the early 90s only the financially secure could afford cell phones. But as more were sold, the price decreased attracting more buyers. I would say Samsung, Apple, LG, Nokia are not doing bad.