Nissan has announced that it’ll provide free towing service to its customers in need of collision repair.
In an effort to support its affiliated repair shops, the Japanese automaker is promoting its 1-800-NISSAN-1 phone number, which will provide free towing service to participating shops within 50 miles of the customers. The campaign hopes to improve customer satisfaction while strengthening Nissan’s relationships with its affiliated body shops while boosting Nissan parts sales.
The program began in May with about 250 dealerships and independent collision centers, and the automaker expects to add another 250 to 350 more shops certified for the program by the end of March 2014. Ultimately, Nissan plans to have a certified collision shop affiliated to each of its 1,100 dealerships.
In order for a collision center to be approved, Nissan will send its auditors to the facility after a dealership recommends an independent for the program. The auditors evaluate each center based on a 120 point criteria system, including facility condition, personnel, training levels, and equipment.
[Source: Automotive News]
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