9. KODO Design Language
Today’s 3 is something of a controversial vehicle. It’s an all-around solid small car that offers buyers a lot including safety, refinement, comfort, and of course entertaining driving dynamics. But the vehicle’s front end elicits “wat da faq?” responses from enthusiasts and the general population alike. It features an awkwardly large grille that resembles a smiling clown face, minus the sinister undertones of course.
The company’s KODO design language rescues the 2014 model from this unfortunate styling situation. Translated from Japanese it means “soul of motion.” The new car resembles the handsome Mazda6 sedan, with large front fenders, an elongated hood and short decklid. Intersecting character lines on the bodyside add some flair. These changes aren’t just pleasing to the eye, they’re functional, too. The hatchback model slices through the air with a low .275 coefficient of drag.