Toyota has announced that its Prius vehicle has passed the three million unit mark in global sales.
Originally launched in 1997 as the world’s first mass-produced hybrid passenger car, the Prius got a boom when its second-generation model debuted in 2003. But it was the third-generation Prius in 2009 that helped make the model’s sales soar, helping spawn the Prius v, Prius c, and Prius plug-in hybrid variants.
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Arguably, the Prius paved the way to the market success of hybrid vehicles, and the Japanese automaker will continue investing heavily into its Prius model and hybrid technology. Toyota has announced that it will pour over $7.9 billion into environmental technology development which will include a new research and development facility. The money will also go toward expanding its powertrain Development and production engineering building, as well as its aerodynamics laboratory.
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