Prepare to pay a premium if you’re planning up to buy a 2014 Chevrolet Corvette Stingray.
General Motors seventh-generation sports car will be available soon. As Chevy mills masses of automotive press through its meat grinder of a press preview, tales of take-no-prisoners price gouging by Corvette dealers are beginning to emerge.
A report by Automotive News cites anonymous sources from dealerships that say markups are commonly reaching between $10,000 and $20,000 over the sticker price. Chevrolet announced the base price at $51,995 for the coupe and $56,995 for the convertible, but those tags will probably be clipped and discarded long before most Vettes reach showroom floors.
Chevrolet announced months ago that it would exercise discretion in which dealers are even allowed to sell the Corvette; a point of contention among lower volume stores that hoped the car could promote more foot traffic.
With limited volume and a near deafening buzz surrounding the new car, it shouldn’t come as much of a surprise that many stores are choosing to adjust prices. It’s a common practice for any product with more hand raisers than available units. For example, a Florida Toyota dealer was found tacking on an extra $7,000 in fees for the Prius C amid a product shortage.
Hot initial demand for the Volt plug-in hybrid spurred similar action by Chevrolet stores in late 2010.
According to IHS Automotive, General Motors is expected to build about 12,000 Corvettes this year and about 30,000 in 2014.
GALLERY: 2014 Chevrolet Corvette Stingray
[Source: Automotive News]
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