2015 Audi A8 Getting Upgrades to Compete with S-Class

2015 Audi A8 Getting Upgrades to Compete with S-Class

Audi has already teased us with its 2015 A8 refresh, that’s set to debut at the 2013 Frankfurt Motor Show, and now the automaker has revealed that the flagship sedan will see a good amount of upgrades to better compete with the new Mercedes-Benz S-Class.

Unfortunately, Audi is keeping those upgrades under wraps until the show, but one thing we know for sure is that the sedan will be getting a set of new LED headlights that won’t be making it to America. That means the German automaker probably has a ton more luxury upgrades and new technology in the sedan to appeal to American consumers that are also interested in the S-Class.

SEE ALSO: 2015 Audi A8 Teased before 2013 Frankfurt Auto Show Reveal

Currently, Audi is ranked number two in global premium car sales and hopes to pass BMW for the top spot by the end of the decade. For the first time in its history, Audi plans to sell more than 1.5-million vehicles this year, two years earlier than its initial target.

The A8 however, has struggled in the large-luxury sedan segment, selling 38,600 units last year as opposed to the 80,300 S-Class vehicles that Mercedes moved and the 59,200 BMW 7 Series that were sold.

“We’re investing heavily in new products, developing leading-edge technology and expanding our global production network,” CFO Axel Strotbek said in the statement. “Despite challenging economic conditions, we’re sticking to our goals.”

GALLERY: 2015 Audi A8 Spy Photos


[Source: Automotive News]

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