BMW has announced that it’ll be building a custom indoor track at the 2013 Frankfurt Motor Show, allowing visitors to test drive its all-new i3.
The custom track, which will be almost 985-feet long, will span across three levels and the German automaker plans on clocking up to 5,650 miles on test drives. Along with the premiere of the i3, BMW will be unveiling the production i8 plug-in hybrid sports car at the 2013 Frankfurt Motor Show.
The show will also play host to the world premiere of the BMW 4 Series and joining it will be other BMW models including the new X5, 5 Series, and M Performance models. Specially trained “BMW Product Geniuses” will also be present at the booth to answer questions about the i3’s concept.
“The IAA is one of the most important motor shows worldwide, where we present our latest products on an emotional level,” said Steven Althaus, head of Brand Management BMW and Marketing Services BMW Group. ” The dynamic presentation of our vehicles on the track is unique and clearly underlines BMW’s brand promise ‘Sheer driving pleasure.’ At this year’s IAA there will be a focus on the topic of electric mobility and the pure electric BMW i3 experience of our visitors. We are looking forward to creating enthusiasm for the BMW i3 and other BMW Group products.”
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