Cadillac Aims for Six New or Redesigned Models by 2016

Cadillac Aims for Six New or Redesigned Models by 2016

Cadillac is looking to introduce at least six new or redesigned vehicles in the U.S. and China over the next two-and-a-half years, with new crossovers coming by 2017.

The luxury American automaker is in the early stages of rebuilding and expanding its product portfolio and is currently working hard to “elevate and expand the brand,” according to Cadillac spokesman David Caldwell. Cadillac plans to introduce a replacement for its SRX crossover in early 2016, with two more crossover models by 2017. One of them will be smaller than the SRX and another will be larger.

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But Cadillac isn’t targetting the German automakers such as BMW and Mercedes with its new lineup. In fact, there’s no confirmation that the new crossovers will make their way to Europe at all. For now, Cadillac believes that it doesn’t need to “duplicate the Germans,” and will focus on the American and Chinese markets first. That’s not to say the American automaker hopes to close the gap on its German rivals within America.

Joining the redesigned 2014 Cadillac CTS which arrives this fall will be the ELR hybrid coupe this winter, redesigned Escalade and Escalade ESV models, while a new ATS coupe will come in early 2015 and a larger LTS luxury sedan in late 2015.

[Source: Reuters]

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