Expect more performance-focused Vsport models from Cadillac in the future as the sub-brand will grow in the coming years.
The 2014 Cadillac XTS Vsport features a 3.6-liter, twin-turbo V6 engine with 410 horsepower and 369 lb-ft of torque, a huge performance boost over the naturally aspirated standard XTS with 305 horsepower and 264 lb-ft of torque. Cadillac expects its Vsport variant to make up 10 to 15 percent of the XTS’ overall sales.
But the American automaker has no plans of stopping at just the XTS model according to Hampden Tener, Cadillac’s product director. Calling the Vsport a sub-brand for Cadillac, Vsport models could be going head-to-head with BMW’s M offerings and even Mercedes-Benz’s AMG models. Though they’re not as extreme as the brand’s ultra-high-performance, track-ready V-series models, the Vsport is a now compromise for those seeking more performance and aggressive styling without going overboard.
“In the future you can look to us to expand this idea to additional models, additional vehicle models, and also using the branding for performance or sport appearance-related options and accessories,” Tener said.
Next up will be the CTS Vsport model (above) making 420 hp and 430 lb-ft of torque. It’s expected the ATS will gain a Vsport model as well.
[Source: Detroit News]
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