Profit increased for Ferrari through the second quarter despite the brand’s decision to slow production.
Citing strong demand across its model range, the company reported a net profit increase of 20 percent.
Revenue rose 7.1 percent to 1.17 million euros ($1.56 million) and the company reported delivering 3,767 cars to its dealer network. That number represents an increase of 2.8 percent, but a slowdown compared to the first quarter of 2013.
The brand announced in May that it would slow production to protect the exclusivity of its brand. The brand said it maintained slight increases to keep the waiting list in North America from exceeding two years.
Strong demand for the California 30, 458 Spider, FF and F12 Berlinetta helped drive the company’s growing profits through the second quarter. Predictably slow sales in Italy accounted for three percent of overall sales while the U.S . scooped up almost 28 percent with 1048 deliveries.
Discuss this story at Luxury4Play.com