Home / Auto News / News article: Ford C-Max Hybrid Fuel Economy Claims to be Revised - AutoGuide.com News
 |  Aug 15 2013, 1:07 PM

Ford C-MAX Hybrid

Only a month after announcing software tweaks said to improve fuel economy for its C-Max and Fusion hybrid cars, Ford will revise its consumption claims.

Currently, the C-Max is advertised to return an average 47 mpg, a figure that spurred controversy and lawsuits when drivers found that figure too difficult to achieve.

Ford will revise that figure by about 10 percent to 43 mpg, the Detroit News reports citing sources briefed on the matter. Previous reports suggested Ford would make an official announcement tomorrow, but now an official statement is expected by late afternoon.

The revelation by Ford could prove to be a damaging one given the brand’s marketing focus on being a fuel economy leader. Marketing campaigns for the C-Max suggest that it gets better fuel economy and is more fun to drive than its main competitor: the Toyota Prius.

The changes Ford announced on July 16 include the ability to drive on electric power at up to 85 mph rather than 62. Optimization to the active grille shutter system was also meant to reduce drag while the time to warm the engine dropped 50 percent to activate the start-stop function sooner. But those changes, which Ford said would improve “on road fuel economy customer satisfaction,” don’t seem to offer sufficient improvements.

SEE ALSO: Ford Admits Hybrids Fail at MPG Claims: Fix Issued

Late last year, Consumer Reports said its real-world fuel economy results for the hybrids fell far below those advertised by Ford with 39 mpg in the Fusion and 37 mpg in the C-Max. Shortly thereafter, the EPA announced that it would launch its own evaluation.

An EPA spokesperson confirmed at the time that those tests were ongoing the day before Ford unveiled its update but was unavailable to comment this afternoon. Last year, Kia and Hyundai were faced with a similar issue after being caught misreporting mileage on several models.

“C-Max and Fusion are not going through the same process as Hyundai since the later was a case of incorrect information being submitted by the company. The Ford vehicles are undergoing overall fuel economy testing to allow for a comparison of results,” the agency said in an email last month.

[Source: Automotive News]

Discuss this story at FordInsideNews.com

  • Heather R

    Ha yea… so they were lying all along. They should be sued and forced to pay a massive fine.

  • Bon Jovial

    Easy fix; dissect driver’s right foot, remove lead.

  • Gloomfrost

    I think it’s unacceptable to release vehicles that will require ‘patches’ and ‘hotfixes’ like rushed video games. Either it’s perfect or it’s not ready. ‘Software tweaks’ just means they didn’t do enough QA when they had the chance.

  • danwat1234

    Sounds about right if they car uses 0% ethanol gas. Currently the real world average is about 40-41MPG. Glad they are changing the EPA numbers, whether voluntarily for forcibly. I would say forcibly because so many consumers are giving them the finger.

    From the fueleconomy web site, looks like it is rated for 45 city, 40 highway now. 44, 41 for the plug-in hybrid, I don’t think that has changed.

    But, what about the fusion hybrid?? Same drivetrain, roughly the same curb weight, slightly better aerodynamics but still nowhere close to 47/47/47.

  • danwat1234

    It’s mostly the car. Some Prius drivers drive aggressively yet the real world MPG numbers are much higher at around 47MPG instead of ~40MPG for the Fords

  • bon jovial

    Lend me a C-max for a month, bet I can get 50 mpg out of er!

  • Alfie

    Good for you. I bet I can get 60 mpg out of a Prius. But it should also be fuel economy someone can get driving normally.