General Motors has announced that it’ll return to advertising during next year’s Super Bowl, after sitting out this year’s big event.
Some might recall that the last time GM advertised during the Super Bowl, Ford threatened to sue and demanded that the American automaker and NBC pull the Silverado commercial from circulation. We’re not sure if GM will throw any punches this year, but it has confirmed that its Chevrolet brand has purchased advertising for the Super Bowl to promote the launch of 12 new cars and trucks between mid-2013 and the end of 2014.
The 2014 Super Bowl will air on Fox on February 2, 2014, and the American automaker declined to comment on how many advertising spots it had purchased for the big game. Inside sources believe that this year’s ad spots are costing between $3.5 million to $3.8 million, though Fox is asking $4 million per 30-second spot. According to GM, it sat out last year’s event due to a significant increase in advertising price.
[Source: Automotive News]
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