Home / Auto News / News article: Lexus Opens Luxury Brand Experience in Tokyo - AutoGuide.com News
 |  Aug 22 2013, 7:31 AM

intersect-by-lexus

Lexus has opened the doors to what it’s calling ‘Intersect by Lexus’, a luxury brand experience space in Tokyo’s Aoyama district.

The new space is part of the Japanese automaker’s “Amazing in Motion” endeavors, allowing people to experience the Lexus brand without having to get behind the steering wheel. As strange as it sounds, Intersect by Lexus is neither a dealership nor a retail space, but rather a place where guests can engage with Lexus through design, art, fashion, culture, film, music and technology.

Developed by world-renowned interior designer Masamichi Katayama, Intersect by Lexus also has planned spaces in New York City and Dubai. As for the Tokyo location, the first floor houses a cafe and the Garage, an exhibition space for car culture and lifestyles. Upstairs on the second floor is the Crafted for Lexus shop, where a collection of lifestyle items are featured along with a library lounge that serves modern Tokyo-themed delicacies.

“Intersect by Lexus seeks to be a comfortable and inspiring space for interaction among people and between people and cars,” said Mark Templin, executive vice president of Lexus International. “These spaces will evolve as people gather and make connections.  Not just a car company’s space, rather a place for everyone to treat as their own unique place.”

GALLERY: Intersect by Lexus

intersect-by-lexus-1.jpgintersect-by-lexus-2.jpgintersect-by-lexus-3.jpgintersect-by-lexus-4.jpgintersect-by-lexus-6.jpgintersect-by-lexus-5.jpg

Discuss this story at GS350Forum.com