At Toyota’s national dealer meeting in Atlanta this month, the Japanese automaker showed off a Scion FR-S convertible concept and a drawing of a subcompact crossover concept, hinting at things to come.
Sales for the Scion brand have been declining after peaking in 2006, so much so that Toyota is allowing dealerships to walk away from the Scion brand without penalty. But those that wish to continue with the brand saw a preview of what’s to come including the FR-S convertible and a crossover.
SEE ALSO: Crossovers Not Cool Says Scion Boss
Last year, Scion head Doug Murtha told AutoGuide in an interview that crossovers weren’t “something we really need,” potentially stating that Scion had no immediate plans to develop one. But with the crossover segment booming, it appears that the automaker is taking a second look. Dealers present at the meeting mentioned that Scion doesn’t “show product they don’t plan on building,” alluding that the FR-S convertible and the crossover will inevitably be green lit.
According to a Toyota source, the subcompact crossover would be smaller than the RAV4 and would compete against Honda’s upcoming crossover based on the Fit hatchback. It would be a wise move for Scion, as its adopters in 2006 are undoubtedly growing older and looking towards other automakers for more “mature” vehicles.
GALLERY: Toyota FT-86 Open Concept
[Source: Automotive News]
Discuss this story at FR-SForum.com