Aston Martin Aims to Double Sales by 2016

Aston Martin Aims to Double Sales by 2016

Aston Martin is looking to double its sales by 2016 on the strength of new models and an expansion of its dealer network in international markets.

Within the next three months, the British automaker plans on appointing a new CEO, with current CEO Ulrich Bez becoming a non-executive chairman. Bez has led Aston Martin since 2000, helping the brand emerge as a true competitor in the luxury market. Aston Martin is the only global luxury automaker that doesn’t belong to a larger manufacturing group and is looking to expand its model lineup to rival Bentley, Ferrari, and Maserati.

It is believed that Aston Martin is working on an SUV model in order to broaden its reach on the market place, which was previewed in the Lagonda concept a few years back. Last year, the brand sold 3,400 vehicles and is looking to target annual sales of about 7,000 by 2016. If the SUV model is to come, it won’t be until Aston Martin hits that target according to sources close to the automaker.

Other luxury automakers in the market place are expanding their lineups to include an SUV including Maserati and Bentley. Currently, Investindustrial holds management control of Aston Martin following a purchase of a 37.5 percent stake last year.

[Source: Automotive News Europe]

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