Kia K900 Could Cost up to $70,000 in the U.S.

Kia K900 Could Cost up to $70,000 in the U.S.

Is there a market for a $70,000 Kia in the United States? We might be finding out soon enough when the K900 arrives.

The luxury sedan was confirmed for dealerships in North America by the Korean automaker last week, and it is believed that the car will be priced anywhere from $50,000 to $70,000 when it’s released in the U.S. Now it is being reported that the high-end models of the K900 will undoubtedly reach the $70,000 price tag.

SEE ALSO: Kia ‘K900′ Tipped as Name of US-bound RWD Luxury Sedan

The U.S. debut of the Kia K900 will happen just in time for a Super Bowl launch next year and the Korean automaker hopes to sell around 5,000 units per year. The K900 is based on the Hyundai Equus, which sold about 4,000 units last year with a similar price tag. Kia officials are calling the K900 “a [BMW] 7-Series value for a 5-series price.”

We’ll have to see if North American consumers agree.



[Source: Automotive News]

Discuss this story at

  • chavitz

    When seeing the $70,000 new Kia, people will probably rush to the used car dealerships to buy used rag-tag Kias, becasue it seems these used Kias are actually worth like BMW , but only cost as much as that of a junk car ! ! !

  • Hugh Jorgen

    KIA can afford to wait until the luxury market catches up with them. K900? I hope they spend a little more time on the name, hire a branding consultant here in the US. Maybe it’s intended for the Chinese market, and, what-the-hell, we might as well try the US, too.

  • Daring

    It seems these superb motorcars built by other manufactures (and their supporters) don’t see the handwriting on the wall. If the others are so good why don’t they offer the 50,000 bumper to bumper and 10year/100,000 mile warranty on their cars. It’s simple the others will have too many problems and they can’t afford to foot the bill.

  • Dave

    $70,000 for a Kia, no friggin way. Had two new BMW X-5 Sport Utes in that price range and they were nothing but trouble mechanically from day one so I can’t imagine this Korean crap being any better even with an extended (read the details) warranty! If they sell 20 of the 5,000 produced they will be lucky!


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