Is there a market for a $70,000 Kia in the United States? We might be finding out soon enough when the K900 arrives.
The luxury sedan was confirmed for dealerships in North America by the Korean automaker last week, and it is believed that the car will be priced anywhere from $50,000 to $70,000 when it’s released in the U.S. Now it is being reported that the high-end models of the K900 will undoubtedly reach the $70,000 price tag.
The U.S. debut of the Kia K900 will happen just in time for a Super Bowl launch next year and the Korean automaker hopes to sell around 5,000 units per year. The K900 is based on the Hyundai Equus, which sold about 4,000 units last year with a similar price tag. Kia officials are calling the K900 “a [BMW] 7-Series value for a 5-series price.”
We’ll have to see if North American consumers agree.
GALLERY: Kia K900
[Source: Automotive News]
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