On the verge of disappearing during the recession, Maserati’s new models are helping drive a surge in sales.
The Italian automaker saw its orders nearly triple compared to last year, with 17,000 vehicles ordered worldwide in the year to end-July. According to Maserati, the new Quattroporte was its biggest seller with China overtaking the U.S. as the automaker’s largest market for the sedan.
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The new Quattroporte went on sale in January 2013 and the new Ghibli (pictured above) will be available at dealerships starting in September. The automaker hopes to increase its annual sales from 6,288 units in 2012 to 50,000 by 2015. Maserati also has an SUV in development, called the Levante.
Most recent official figures from July 17 showed that Maserati had received 14,159 orders worldwide, with 7,922 of them for the Quattroporte. The Ghibli had already received 2,249 orders.
[Source: Automotive News Europe]
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