According to Subaru of America’s chief marketing officer, Dean Evans, the Japanese automaker is gearing up to sell 500,000 vehicles a year by 2015 in North America.
Last month, Subaru experienced its best sales month ever, selling more than 41,000 new vehicles in the U.S. Year-to-date, Subaru has delivered nearly 282,000 vehicles and is on schedule to sell between 410,000 to 420,000 by year’s end. According to Evans, Subaru could sell more vehicles this year if manufacturing capacity wasn’t capped.
Looking into the future, Subaru will be expanding its U.S. factory capacity in 2016 when it adds production of the Impreza model. The automaker will also increase measured media spending to $300 million next year. Last year, the brand spent $190.5 million on measured media.
[Source: Automotive News]
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